Coinciding with midterm elections, the ‘Mayor of Boomtown’ featured BAUER star athletes Jack Eichel, Hilary Knight, and Nikita Kucherov in a limited-time Social-engagement campaign to support BAUER’s latest stick launch: The Supreme 2S Pro. Kicking-off with a series of political-style adverts, the campaign ran through the latter half of October and ended with a live election on November 6th (US Election Day), where followers were directed to an online polling site and encouraged to vote for their preferred candidate. Memorabilia was designed and produced as part of the campaign, inspired by American and Soviet political propaganda from the mid-Twentieth Century, which could be shared to voters’ social channels or downloaded for print, elevating the campaign’s authenticity.