Celebrate the Holidays in style with ECCO (and a trip to NYC). This omnichannel activation of ECCO’s Holiday campaign was exclusive to the US Market, with a focus on driving traffic to brick and mortar locations. Using campaign materials provided by the Global Marketing Team in Denmark, our regional-based team produced a nationally-distributed mailer (which doubled as a lookbook for the Winter Collection), Out-Of-Home ads for display in malls which hosted ECCO stores, a dedicated landing page on ECCO’s US eCommerce site, and an email blast. All materials were required to be premium and brand-appropriate while also speaking to the US ECCO consumer.