Acting as a bookend to the VAPOR Hyperlite rollout, ‘LEVEL UP’ was conceived through a partnership with EA Sports™, the maker of the EA Sports™ NHL games. The central concept for the video series was to show how BAUER’s VAPOR Hyperlite gear would elevate your gameplay, as depicted by young athletes transforming into NHL players via game footage provided by EA Sports™ (the ultimate ‘leveling up’). One video was produced per major category and represented by an appropriate corresponding BAUER athlete: Patrick Kane (Chicago Blackhawks) for Stick, David Pastrnak (Boston Bruins) for Skate, and Andrei Vasilevskiy (Tampa Bay Lightning) for Goal.