With the launch of Supreme 2S Pro Protective came the introduction of AMP Flex Technology, a signature mobility feature engineered to maximize a player’s range of motion during gameplay without sacrificing much-needed protection. Protective is among the most important yet least visible (or exciting) gear on the ice, so an unconventional approach was necessary to engage and educate consumers about this new feature. We opted to demonstrate this through extreme motion, casting two young dancers who each choreographed a routine within their specialized area of dance; the intent was to show how the product performed when subjected to a variety of unique movements but without hindering the performance of each dancer.